Reputation matters, it’s why large organisations spend so much time and money to build, manage and maintain theirs and why the results can be so devastating for companies and individuals when the tide turns against them. Once tarnished, a reputation can be incredibly difficult to rebuild. Whilst it’s always been like that, the advent of… [Read more…]
June 3, 2011
I read the words this morning, “Company X is truly unique…” and immediately stopped reading. It’s not the only word or phrase that seems to elicit that response these days. Strong visceral reactions (or, conversely, complete apathy) often accompany the sighting of “truly global”, “innovative” and other such platitudes – especially when appended with “truly.”… [Read more…]
February 18, 2011
A nice illustration of how even the simplest of information can be distorted beyond recognition if it passes through enough people. If your message is complicated to start with, don’t expect word of mouth to produce a more faithful rendition. <p><a href=”http://vimeo.com/18998570″>A Sequence of Lines Traced by Five Hundred Individuals</a> from <a href=”http://vimeo.com/clementvalla”>clement valla</a> on… [Read more…]
February 7, 2011
Robert Peston’s recent article on the lack of Brits at the top of UK businesses is fascinating, especially in light of the BBC’s Who Gets The Best Jobs programme. He reasons that UK companies are no longer run by UK citizens whilst top companies in the US, Sweden, Germany, France and India do tend to… [Read more…]
January 25, 2011
It seemed a simple enough question, but David Willetts looked, and sounded, somewhat surprised last night when asked whether the Government was intending to address the paucity of good quality information, advice and guidance in schools in England and Wales. Continuing a theme raised earlier by Adrian Thomas of Network Rail, that good quality careers… [Read more…]
September 16, 2010
It is an interesting idea that, for those whose lives have been lived out online, disconnection is being talked about in terms of digital suicide. Interesting, but melodramatic in the extreme. Addiction of any kind is going to be difficult to shake off and, as clinics in the US are seeing, treating people who have… [Read more…]
September 2, 2010
Social media tools have a core role to play in engaging an internal audience and can serve as platforms for both one-way communication or as more interactive platforms. Many organisations use social tools to deliver company information in a broadcast fashion, whether by way of update services such as Yammer or Twitter or via internal… [Read more…]
August 28, 2010
Why it’s important for employers to engage with candidates who, without having built an affinity with the employer brand, may otherwise be simply taking the first role that comes their way. Ace Research
August 20, 2010
In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m… [Read more…]
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January 22, 2012
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