Does it have to be rocket science?

Posted on November 30, 2009


Working in an industry where innovation is all too often applauded for its own sake, it makes me wonder to what extent we are all drawn to the shiny and new, even when the old and reliable is still, well, reliable?

Some recent thinking on Cloud Whitening may be about to confirm my thoughts. 

It now seems set that we will spend all of our resourcefulness and cunning trying to put right the damage caused by all of our resourcefulness and cunning.

Maybe all we need is to cut back a bit…?