Browsing All Posts filed under »engagement«

Golden Week

February 7, 2013

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Knowing when to get away for the bank holiday has always been a matter for discussion in the UK – leave on the Friday night and risk the traffic?  Take a half day?  Or go on the Saturday. In China, it’s on an altogether different scale.  Golden Week at the start of October saw something […]

Cascading simple information

February 18, 2011

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A nice illustration of how even the simplest of information can be distorted beyond recognition if it passes through enough people. If your message is complicated to start with, don’t expect word of mouth to produce a more faithful rendition. <p><a href=”http://vimeo.com/18998570″>A Sequence of Lines Traced by Five Hundred Individuals</a> from <a href=”http://vimeo.com/clementvalla”>clement valla</a> on […]

Digital Suicide

September 16, 2010

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It is an interesting idea that, for those whose lives have been lived out online, disconnection is being talked about in terms of digital suicide. Interesting, but melodramatic in the extreme. Addiction of any kind is going to be difficult to shake off and, as clinics in the US are seeing, treating people who have […]

Social Media in internal communications

September 2, 2010

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Social media tools have a core role to play in engaging an internal audience and can serve as platforms for both one-way communication or as more interactive platforms. Many organisations use social tools to deliver company information in a broadcast fashion, whether by way of update services such as Yammer or Twitter or via internal […]

Job hunting in a recession

August 28, 2010

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Why it’s important for employers to engage with candidates who, without having built an affinity with the employer brand, may otherwise be simply taking the first role that comes their way. Ace Research And, of course, it’s important for job hunters to make a good impression too – bespoke suit anyone? http://www.highandmighty.co.uk/shop/page?pageId=7471

How to write a social media strategy

August 20, 2010

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Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]

Social media and employee engagement

August 9, 2010

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It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once.  As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]