Browsing All Posts published on »August, 2010«

Mapping LinkedIn

August 30, 2010

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Job hunting in a recession

August 28, 2010

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Why it’s important for employers to engage with candidates who, without having built an affinity with the employer brand, may otherwise be simply taking the first role that comes their way. Ace Research And, of course, it’s important for job hunters to make a good impression too – bespoke suit anyone? http://www.highandmighty.co.uk/shop/page?pageId=7471

Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

How to write a social media strategy

August 20, 2010

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Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]

Name Change ‘Can’t Erase An Online Past’

August 19, 2010

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Google boss Eric Schmidt sparked controversy when he said he expected today’s children would seek a new identity when the time came to disown the rebellious activities of their teen years, as documented on social networks. In an interview with the Wall Street Journal, the chief executive of the technology giant said: “I don’t believe […]

Social media and employee engagement

August 9, 2010

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It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once.  As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]

Penna Barkers Social Media Audit

August 6, 2010

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Graduate recruiters think Facebook is “dangerous” 65% of graduate recruiters are wary of using social media and one in seven perceives it as “dangerous.”  Even so, nearly half of employers (44%) surveyed in Penna Barkers’ new Social Media Audit, have some kind of presence on Facebook and a third have uploaded graduate recruitment videos to […]