Social media doesn’t have to be social

Posted on August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication.

This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way.

However, I’m not convinced – how about you?

You can view the debate here.

In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication:

Mark Terry-Lush is founder and CEO of Renegade Media. He’ll be arguing that in this era all communications are two-way. His opponent this month is Phillip Lane, head of planning at Penna Barkers, who believes that one-way communication shouldn’t be consigned to history.

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Posted in: Communications