Browsing All posts tagged under »engagement«

Why don’t Brits rule the world

February 7, 2011

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Robert Peston’s recent article on the lack of Brits at the top of UK businesses is fascinating, especially in light of the BBC’s Who Gets The Best Jobs programme. He reasons that UK companies are no longer run by UK citizens whilst top companies in the US, Sweden, Germany, France and India do tend to […]

David Willetts – “Connexions hasn’t worked”

January 25, 2011

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It seemed a simple enough question, but David Willetts looked, and sounded, somewhat surprised last night when asked whether the Government was intending to address the paucity of good quality information, advice and guidance in schools in England and Wales. Continuing a theme raised earlier by Adrian Thomas of Network Rail, that good quality careers […]

Social Media in internal communications

September 2, 2010

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Social media tools have a core role to play in engaging an internal audience and can serve as platforms for both one-way communication or as more interactive platforms. Many organisations use social tools to deliver company information in a broadcast fashion, whether by way of update services such as Yammer or Twitter or via internal […]

Job hunting in a recession

August 28, 2010

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Why it’s important for employers to engage with candidates who, without having built an affinity with the employer brand, may otherwise be simply taking the first role that comes their way. Ace Research And, of course, it’s important for job hunters to make a good impression too – bespoke suit anyone? http://www.highandmighty.co.uk/shop/page?pageId=7471

Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

How to write a social media strategy

August 20, 2010

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Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]

Social media and employee engagement

August 9, 2010

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It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once.  As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]