Browsing All posts tagged under »social media«

Personal Branding Online

January 22, 2012

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Reputation matters, it’s why large organisations spend so much time and money to build, manage and maintain theirs and why the results can be so devastating for companies and individuals when the tide turns against them. Once tarnished, a reputation can be incredibly difficult to rebuild. Whilst it’s always been like that, the advent of […]

Cascading simple information

February 18, 2011

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A nice illustration of how even the simplest of information can be distorted beyond recognition if it passes through enough people. If your message is complicated to start with, don’t expect word of mouth to produce a more faithful rendition. <p><a href=”http://vimeo.com/18998570″>A Sequence of Lines Traced by Five Hundred Individuals</a> from <a href=”http://vimeo.com/clementvalla”>clement valla</a> on […]

Digital Suicide

September 16, 2010

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It is an interesting idea that, for those whose lives have been lived out online, disconnection is being talked about in terms of digital suicide. Interesting, but melodramatic in the extreme. Addiction of any kind is going to be difficult to shake off and, as clinics in the US are seeing, treating people who have […]

Social Media in internal communications

September 2, 2010

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Social media tools have a core role to play in engaging an internal audience and can serve as platforms for both one-way communication or as more interactive platforms. Many organisations use social tools to deliver company information in a broadcast fashion, whether by way of update services such as Yammer or Twitter or via internal […]

Mapping LinkedIn

August 30, 2010

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Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

How to write a social media strategy

August 20, 2010

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Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]

Name Change ‘Can’t Erase An Online Past’

August 19, 2010

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Google boss Eric Schmidt sparked controversy when he said he expected today’s children would seek a new identity when the time came to disown the rebellious activities of their teen years, as documented on social networks. In an interview with the Wall Street Journal, the chief executive of the technology giant said: “I don’t believe […]

Social media and employee engagement

August 9, 2010

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It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once.  As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]

Penna Barkers Social Media Audit

August 6, 2010

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Graduate recruiters think Facebook is “dangerous” 65% of graduate recruiters are wary of using social media and one in seven perceives it as “dangerous.”  Even so, nearly half of employers (44%) surveyed in Penna Barkers’ new Social Media Audit, have some kind of presence on Facebook and a third have uploaded graduate recruitment videos to […]