Browsing All posts tagged under »communication«

Everything’s dangerous here!

April 12, 2012

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“Everything’s dangerous here!” said Joely, leaping to safety just in time to avoid the small, energetic bundle of fur that was the captain’s Jack Russell as it made its way to the back of the boat docking outside the restaurant. Perhaps this time, her worry was unfounded – but with tales of shark attacks and […]

The boy who cried unique

June 3, 2011

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I read the words this morning, “Company X is truly unique…” and immediately stopped reading. It’s not the only word or phrase that seems to elicit that response these days.  Strong visceral reactions (or, conversely, complete apathy) often accompany the sighting of “truly global”, “innovative” and other such platitudes – especially when appended with “truly.” […]

Cascading simple information

February 18, 2011

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A nice illustration of how even the simplest of information can be distorted beyond recognition if it passes through enough people. If your message is complicated to start with, don’t expect word of mouth to produce a more faithful rendition. <p><a href=”http://vimeo.com/18998570″>A Sequence of Lines Traced by Five Hundred Individuals</a> from <a href=”http://vimeo.com/clementvalla”>clement valla</a> on […]

Social Media in internal communications

September 2, 2010

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Social media tools have a core role to play in engaging an internal audience and can serve as platforms for both one-way communication or as more interactive platforms. Many organisations use social tools to deliver company information in a broadcast fashion, whether by way of update services such as Yammer or Twitter or via internal […]

Mapping LinkedIn

August 30, 2010

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Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

How to write a social media strategy

August 20, 2010

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Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]