Browsing All posts tagged under »marketing«

Everything’s dangerous here!

April 12, 2012

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“Everything’s dangerous here!” said Joely, leaping to safety just in time to avoid the small, energetic bundle of fur that was the captain’s Jack Russell as it made its way to the back of the boat docking outside the restaurant. Perhaps this time, her worry was unfounded – but with tales of shark attacks and […]

Cascading simple information

February 18, 2011

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A nice illustration of how even the simplest of information can be distorted beyond recognition if it passes through enough people. If your message is complicated to start with, don’t expect word of mouth to produce a more faithful rendition. <p><a href=”http://vimeo.com/18998570″>A Sequence of Lines Traced by Five Hundred Individuals</a> from <a href=”http://vimeo.com/clementvalla”>clement valla</a> on […]

Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

Name Change ‘Can’t Erase An Online Past’

August 19, 2010

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Google boss Eric Schmidt sparked controversy when he said he expected today’s children would seek a new identity when the time came to disown the rebellious activities of their teen years, as documented on social networks. In an interview with the Wall Street Journal, the chief executive of the technology giant said: “I don’t believe […]

Social media and employee engagement

August 9, 2010

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It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once.  As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]

Penna Barkers Social Media Audit

August 6, 2010

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Graduate recruiters think Facebook is “dangerous” 65% of graduate recruiters are wary of using social media and one in seven perceives it as “dangerous.”  Even so, nearly half of employers (44%) surveyed in Penna Barkers’ new Social Media Audit, have some kind of presence on Facebook and a third have uploaded graduate recruitment videos to […]

Choose your news carefully

July 27, 2010

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I feel there may be a paradox in using Twitter as a way of building credibility. The thinking goes something like this: Microblogging thrives on News News thrives on Novelty Novelty is at odds with Credentials So if you’re Tweeting about something, I will assume that it’s of novel value to you (something you’ve just […]