Browsing All posts tagged under »marketing«

Reading the 5,000

July 26, 2010


So it turns out that a train journey back from Leeds is longer than the battery life of an iPhone.  Nevermind, in the time I did have to surf the complimentary East Coast wi-fi, I thought I’d take the opportunity to read through a number of blogs about how to increase your followers on Twitter. […]

Recruiting social workers – an effective campaign plan

September 22, 2009


In light of the flurry of activity on TV, it’s worth a return to the subject of raising awareness of social work as a profession and whether the current big budget approach is the right one. Initially, without having seen the ads in the Government’s “give them a voice” campaign, I was skeptical.  Having seen […]

Whatever happened to podcasts?

September 17, 2009


A couple of years ago, you couldn’t move in the world of communications without bumping into “podcasting” advocates and eager early adopters keen to demonstrate to the world why podcasting was the way of the future.  Of course, much of that was pre-Facebook and most certainly pre-Twitter. But I received an invitation today to attend a […]

Workplace Short Film Competition

September 11, 2009


Sometimes an idea comes along that strikes me as being particularly well done – and this is one of them.  The challenge is to produce a three minute film on the theme of Workplace.  It can be done professionally, or on your phone.  The beauty of this, for me, is that the emphasis has to […]

A perfect talent storm

September 9, 2009


Markets can be funny things but I have to admit that I am baffled by the current impact of supply and demand on estate agency. One the one hand, the property market has shrunk due to the lack of credit, many estate agents have been laid off, as with many other industries, and yet, as […]

Climate Camp – location revealed

August 26, 2009


One of the great things about this morning’s (so far peaceful) cat and mouse start to Climate Camp has been the way the media and police were kept guessing as to the eventual location. Yes, I know it annoyed Jack Straw and others and, in the greater sense of doing good by everybody, the organisers should really have […]

Twitter – it’s how you phrase the question

August 26, 2009


Biased though I may be as a research professional, might the reason so much of the traffic on Twitter is counted as pointless babble because the entry box reads: What are you doing?  Given that many people engage with social media, online news and the cricket during their lunch hour (and, it seems, more and […]