In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]
Graduate recruiters think Facebook is “dangerous” 65% of graduate recruiters are wary of using social media and one in seven perceives it as “dangerous.” Even so, nearly half of employers (44%) surveyed in Penna Barkers’ new Social Media Audit, have some kind of presence on Facebook and a third have uploaded graduate recruitment videos to […]
I feel there may be a paradox in using Twitter as a way of building credibility. The thinking goes something like this: Microblogging thrives on News News thrives on Novelty Novelty is at odds with Credentials So if you’re Tweeting about something, I will assume that it’s of novel value to you (something you’ve just […]
In late 2009, The Federal Trade Commission in the States ruled that bloggers with a clear interest in a product (such as being employed by the company that makes it) should reveal their affiliation online if they are talking about said product in an attempt to reduce the amount of misinformation online. That started a […]
I’m often wary of books that look like this for fear of them masquerading as an interesting read before revealing themselves to be nothing more than a spurious collection of sales truisms. This book is different. It walks through theory in an enlightening and surprising kind of way to leave you knowing about techniques that […]
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An Unweeded Garden 
August 20, 2010
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