Browsing All posts tagged under »brand«

Saving face or saving money?

August 20, 2012

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Understanding what something’s worth is never as straightforward as it might be.  Yes, there’s supply and demand, but there’s at least three extra dimensions in Beijing.  Distance, Haggling and Face. Distance is a factor everywhere, of course, as convenience always comes at a premium – but when nipping to the shop at the next corner […]

Social media doesn’t have to be social

August 20, 2010

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In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]

Experiencing culture shock when moving abroad

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