In the rush to embrace social media, corporate communicators forget that dialogue and conversation isn’t always as desirable or helpful as clear, authoritative one-way communication. This month I had the opportunity to discuss this with Mark Terry-Lush, founder and CEO of Renegade Media who argued that in this era all communications are two-way. However, I’m […]
Recent research by Penna Barkers, has found that 90% of organisations feel that managing their employer reputation online is important – yet only 38% believe they are able to do this well and one in seven thinks social media is ‘dangerous’ when used as a recruitment tool. Although the discussion of social media has taken […]
Google boss Eric Schmidt sparked controversy when he said he expected today’s children would seek a new identity when the time came to disown the rebellious activities of their teen years, as documented on social networks. In an interview with the Wall Street Journal, the chief executive of the technology giant said: “I don’t believe […]
It’s important to differentiate between social media use within recruitment marketing and advertising and the many online discussions that are actually about consumer brand use. Consumer brands need consistent engagement with their “fans” in order for them to buy more than once. As a consumer brand manager, I’m looking for repeat purchases. Employers aren’t, so […]
Graduate recruiters think Facebook is “dangerous” 65% of graduate recruiters are wary of using social media and one in seven perceives it as “dangerous.” Even so, nearly half of employers (44%) surveyed in Penna Barkers’ new Social Media Audit, have some kind of presence on Facebook and a third have uploaded graduate recruitment videos to […]
I feel there may be a paradox in using Twitter as a way of building credibility. The thinking goes something like this: Microblogging thrives on News News thrives on Novelty Novelty is at odds with Credentials So if you’re Tweeting about something, I will assume that it’s of novel value to you (something you’ve just […]
So it turns out that a train journey back from Leeds is longer than the battery life of an iPhone. Nevermind, in the time I did have to surf the complimentary East Coast wi-fi, I thought I’d take the opportunity to read through a number of blogs about how to increase your followers on Twitter. […]
In late 2009, The Federal Trade Commission in the States ruled that bloggers with a clear interest in a product (such as being employed by the company that makes it) should reveal their affiliation online if they are talking about said product in an attempt to reduce the amount of misinformation online. That started a […]
That someone can honestly be quoted as saying “Staff don’t need to retain information any more, they just need to go somewhere where they can reference it” is perhaps one of the most horrifying sentences I have yet come across in the world of employment and education. Staff don’t need to retain information any more, […]
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An Unweeded Garden 
August 30, 2010
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